Nneka Onyeali-Ikpe, the CEO of Fidelity Bank Plc, is not only transforming the bank’s fortunes, but she is also contributing to the nation’s economic advancement through financial inclusion. According to the World Bank Group, financial inclusion is a key driver of extreme poverty reduction and shared prosperity.
A 2017 Global Findex Report however estimates that 57.8 million Nigerians are still unbanked and financially excluded nationwide. This figure is particularly alarming as it constitutes 3.4 per cent of the world’s unbanked population in a country whose population is just 2.6 per cent of the entire world. In response to the CBN’s target of 95 per cent financial inclusion by 2024, Fidelity Bank Plc under the leadership of Onyeali-Ikpe is taking the challenge of financial inclusion head-on through several initiatives.
One of this is the Fidelity Bank Get Alert in Millions (GAIM) campaign. Nneka Onyeali-Ikpe is leveraging innovation, creativity and exemplary leadership to promote the scheme, which has produced over 20 millionaires amongst a host of numerous winners over four consecutive seasons. GAIM rewards new and existing customers for opening a bank account, saving and maintaining a specific balance over a specific period.
Fidelity Bank CEO, Mrs. Nneka Onyeali-Ikpe is leading the financial institution through a significant evolution of business culture with the primary objective of improving operational efficiency and expanding market share. Mrs. Onyeali-Ikpe is adjusting “the sails” to ensure that her colleagues at Fidelity Bank have the wind at their backs as they work toward common goals and individual successes. Currently, Nneka has her sights fixed on positioning the bank as one of Nigeria’s leading financial institutions, which leverages automation and robotics to replace manual and repetitive processes